Most Industry 4.0 case studies highlight the introduction of individual applications, such as Predictive Maintenance or Collaborative Robots. However, the real power of Industry 4.0 come from an end-to-end implementation across the different domains - Smart Products and Services, Smart Processes, Smart Supply Chains and Smart Production, possibly with relevant new underlying business models. In this video we will showcase some examples where companies have used Industry 4.0 as a new mindset and strategy, with applications across their whole value chain, rather than individual applications only. While starting small is a good approach, this shows how thorough the digital transformation can include various parts of the company.