Industry 4.0 follows is often misunderstood as “Digital Production” – but the true underlying paradigm of Industry 4.0 is “Collaboration Productivity”. This implies of course improved collaboration between systems and companies along the value chain but also considers improved collaboration involving and utilizing the competencies human beings. May it be the topic of improved human machine interaction or robotic collaboration – the future will involve a multitude of touch points between people and technology. It is important to understand, which potentials for collaboration productivity arise from new technologies and that diligent capability building is necessary in order to tap them. If the COVID-19 pandemic had one positive impact on society and business, it was that we overcame significant challenges with regards to digital work. But we are still on a transformation path that will change our work environment for good. With this video we explore, where the road of digitalization might lead us and which business impacts might be derived from this apart from production.